Solutions
PropPulse
Real Estate AI Customer Engagement & Lead Qualification
Every property enquiry deserves a next step. PropPulse engages, qualifies and progresses enquiries around the clock — and hands your agents a lead that is already understood.
The problem
Enquiries arrive faster than teams can answer them.
Leads go cold
Portal and campaign enquiries arrive at night, at weekends and during viewings — and wait for a reply.
Inconsistent qualification
Budget, location, purpose and timeframe are captured differently by every agent.
Broken handover
Conversations live in inboxes and phones instead of the CRM, so follow-up depends on memory.
See it work
From enquiry to qualified opportunity.
Demo Realty — PropPulse
Illustrative AI Demo
Read the full transcript of this illustrative ai demo
A property enquiry, engaged, qualified and progressed by AI.
- AI: Hi Sarah, this is the property support assistant for Demo Realty. You recently enquired about a two-bedroom apartment in Dubai Marina. Is now a good time for a quick conversation?
- Customer: Yes, that's fine. I've been looking at a few properties there this week, so it's good timing.
- AI: Perfect. Just so I can narrow things down properly, are you mainly looking for a home for yourself, or is this more of an investment purchase?
- Customer: It's mainly an investment. I'm looking for something with decent rental demand, but I'd also like it to be relatively easy to resell later on.
- AI: That makes sense. Dubai Marina tends to work well for that kind of requirement. Roughly what budget range are you comfortable working within?
- Customer: I'd like to stay around two million dirhams. I could probably go slightly above that if the property is really attractive.
- AI: Understood. And are you set on a two-bedroom, or would you consider a larger one-bedroom if the layout and the return were stronger?
- Customer: I'd prefer two bedrooms, honestly. I think it gives me more flexibility on the rental side.
- AI: Got it. Are you already based in Dubai, or would we need to arrange viewings around a travel schedule?
- Customer: I'm in Dubai at the moment, so I can view something this week without any problem.
- AI: Great. Would Thursday afternoon work for you, or is another day easier?
- Customer: Thursday afternoon would be ideal, ideally sometime after three.
- AI: Just to make sure I've got everything right: a two-bedroom apartment around Dubai Marina, mainly for investment, budget around two million dirhams, and Thursday afternoon after three for a viewing.
- Customer: Yes, that's all correct.
- AI: Perfect. I've created the viewing request and passed your details to the relevant property advisor, so they can confirm the available options with you.
- Customer: Sounds good. Thank you.
- AI: You're welcome, Sarah. You'll receive the next update as soon as the viewing has been confirmed.
Workflow completed during this conversation
- New lead received
- Requirements captured
- Lead qualified
- CRM updated
- Viewing workflow created
- Agent assigned
- SLA tracking active
Information captured
- Name: Sarah
- Location: Dubai Marina
- Property: 2 bedroom apartment
- Budget: Approx. AED 2M
- Purpose: Investment
- Availability: Thursday after 3 PM
From enquiry to qualified opportunity. PropPulse by Progressive Solutions
End-to-end workflow
Every property enquiry deserves a next step.
The complete PropPulse journey, from the first portal enquiry to recorded feedback.
- 01
Enquiry arrives
Property portalCampaignWebsiteWhatsAppPhone - 02
AI engagement
The enquiry is answered immediately and consistently, at any hour.
- 03
Language & intent
Preferred language and the reason for the enquiry are identified.
- 04
Property requirement
Unit type, size and property interest are captured.
- 05
Budget
- 06
Location
- 07
Timeframe
- 08
Qualification
Captured criteria are scored against your qualification rules.
- 09
CRM update
A structured record is written — no manual data entry.
- 10
Agent assignment
The right advisor receives the lead with full context.
- 11
Viewing / appointment
A viewing or callback request is created.
- 12
SLA
Response tracking starts against your configured targets.
- 13
Follow-up
Reminders and re-engagement run until there is a clear outcome.
- 14
Feedback
Customer experience is captured and recorded.
Enquiry → Qualification → CRM → Agent → Follow-Up.
Capabilities
What changes operationally.
24/7 availability
Enquiries are answered outside office hours and during peak campaign spikes.
Faster lead response
New leads are engaged within moments of arriving.
Consistent qualification
Every enquiry is qualified against the same criteria.
CRM connected
Captured details flow into your CRM as structured records.
Multilingual engagement
Configured for the languages your buyers and tenants actually use.
Scalable engagement
Volume spikes are handled without adding headcount.
Integrations & systems
Connected to the systems you already run.
Channel and system connections depend on the platforms, data access and integration options available in your business, and are confirmed during design.
Pricing
24/7 availability. Without building a 24/7 team.
Customer enquiries do not stop after office hours. PropPulse can remain available around the clock, with plans starting from AED 5,000 per month.
Basic
From AED 5,000 / month
For agencies beginning to automate enquiry handling.
Growth
Most PopularFrom AED 8,500 / month
For growing agencies needing greater capacity and workflow integration.
Enterprise
From AED 15,000 / month
For higher volumes, advanced integrations and tailored AI operations.
One-time setup and implementation fee applies. Final pricing may vary based on requirements, integrations and usage.
Language
Configured for the customers you actually serve.
Multilingual
Different language. Same connected workflow.
The language is identified or selected, maintained through the conversation, and the captured information still lands in the same business workflow.
Integration
Connected to your systems.
CRM records, property data, ticketing and internal tools are connected during design so the AI works inside your operation rather than beside it.
One connected architecture
Part of one AI architecture, not a standalone bot.
Every Progressive Solutions AI product shares the same connected capabilities, configured to your systems.
Multilingual communication
The interaction language is identified and maintained.
Intelligent information capture
Conversations become structured business data.
Record keeping
Interaction history configured around your requirements.
CRM / system updates
Captured detail is written into your systems.
Workflow triggering
Tasks, tickets and requests are created automatically.
SLA tracking
Timers, reminders and escalation on your business rules.
Automated follow-ups
Configured reminders and status updates.
Feedback surveys
Ratings captured and written back to the record.
Human escalation
Handover with full context, never from scratch.
Beyond the conversation
AI that doesn't forget the next step.
Close the loop, not just the ticket.
SLA tracking
Action assigned
SLA timer starts
Action pending
Reminder issued
Still pending
Escalation to manager or team
SLA rules are configurable per client — never hard-coded.
Feedback loop
Service completed
Feedback requested
Rating captured
CRM / record updated
Low score detected
Service recovery or escalation
Human escalation
The AI hands over when a customer asks for a person, when an issue is complex or sensitive, when a high-value opportunity appears, or when an SLA is breached.
The human receives
- Full context
- Interaction history
- Captured information
- Reason for escalation
The customer never has to start again.
Real-estate journeys
Different property journeys. Different workflows.
- 01
Campaign / Portal Lead
- 02
AI Engagement
- 03
Project Interest
- 04
Budget
- 05
Investment Objective
- 06
Payment Plan / Relevant Information
- 07
Consultation / Agent Assignment
- 08
Follow-Up
Property availability and inventory steps depend on connection to the client's own listing or inventory system.
Scenario intelligence
Not every lead should hear the same script.
The configured workflow follows the relevant business path for the customer in front of it.
Investor
Asks about ROI, location, payment plan and rental potential.
End User
Focuses on lifestyle, unit requirements and move-in timing.
Tenant
Focuses on availability, rent, location and viewing.
Existing Customer
May require service, renewal, follow-up or property support.
Engagement
One Customer. Multiple Entry Points.
However the enquiry arrives, the business workflow should remain connected.
Voice
Website
CRM
Property Portals
Marketing Lead Forms
Channels can be connected based on available APIs, integration methods and client configuration.
After the conversation
From interest to calendar.
Structured summaries, booking actions and information delivery passed into the business workflow.
Lead Summary
- Interested in
- Dubai Marina
- Property
- 2 Bedroom
- Budget
- AED 1.8M – 2.1M
- Intent
- Investment
- Timeline
- 30 – 60 Days
- Viewing
- Thursday PM
- Priority
- High
- Next Action
- Agent Confirmation
Smart booking
- 1Customer requests viewing
- 2Available time identified
- 3Viewing / consultation created
- 4Customer receives confirmation
- 5Assigned agent receives task
- 6SLA / reminder begins
Calendar and booking integrations can be configured according to the client's systems and requirements.
Information delivery
“Can you send me the brochure?” — the configured workflow can respond with the right material.
- Identify project
- Send relevant brochure / information
- Record delivery
- Continue qualification
Brochures, floor plans, payment-plan and location material where supported and configured.
Management visibility
Know what happened after every conversation.
Where configured, every interaction leaves a readable record your team can act on.
- Customer
- Sarah Ahmed · +971 5X XXX XXXX
- Conversation
- Voice · 4m 12s · English
- Summary
- Investment enquiry, 2 bedroom Dubai Marina, viewing requested
- Captured data
- Budget, area, purpose, timeline, availability
- Outcome
- Qualified · Viewing requested
- Next action
- Agent confirmation
- SLA
- Response due in 2h
- Follow-up
- Reminder scheduled
Customer experience
Close the loop, not just the ticket.
Viewing / interaction / request completed
Feedback survey
Rating
CRM record updated
Low rating?
Escalation / service recovery
Human escalation
A person takes over the moment it matters.
Context, captured details and conversation history are passed across, so the customer never starts again.
The customer asks to speak with an advisor.
The requirement falls outside the configured knowledge base.
A negotiation or commercial decision is involved.
A complaint or sensitive matter is detected.
The response SLA is at risk of being breached.
FAQ
Questions we're usually asked.
Does PropPulse replace our agents?
No. PropPulse handles engagement, qualification and record-keeping so your agents spend their time with buyers and tenants who are ready to progress.
Which channels can it cover?
Typically property portals, website enquiries, campaigns, WhatsApp and phone — subject to the platforms and integrations available to your business.
Will it write into our CRM?
Yes, where your CRM supports it. The available fields, records and automation are confirmed during the design phase.
What languages are supported?
PropPulse is configured around the languages your customers actually use, including English, Arabic and Spanish.
Operating model
Different products. One Progressive architecture.
Each product solves a different business workflow, but every one of them runs on the same connected loop.
- 1
Engage
- 2
Understand
- 3
Capture
- 4
Record
- 5
Connect
- 6
Trigger
- 7
Track
- 8
Follow Up
- 9
Escalate
See PropPulse in your workflow.
Real Estate AI Customer Engagement & Lead Qualification — configured around your systems, data and teams.